What We Do

Effective restaurant marketing today is all about influence, reputation, and relationship within the local community. While influence is controlled by the experience you provide your customers and the you put into place, reputation is guided by your customers, new and loyal.

At Fashionbar , we understand that influence and reputation work together in developing a winning marketing plan and rewarding relationship within the local community. We also understand that no two restaurants are exactly alike in marketing conditions.

Your marketing consultant will work one-on-one with you to develop a custom marketing plan for your restaurant using a combination of strategies in advertising, social media, public relations, promotions, event marketing, and design specific to your needs to accomplish your marketing goals.

Are you looking for an effective marketing strategy made just for your restaurant?
Contact Fashionbar now to set up a free consultation with a local expert!

Your Online Social Reputation

Our Restaurant Marketing Strategies

Good restaurant marketing has always relied on good word-of-mouth advertising by the local community to successfully retain new customers who become loyal diners after having great experiences from recommended businesses. Word-of-mouth has now become amplified in the online social forums of Facebook, Twitter, and other social networking sites, along with online local listing and review websites such as Yelp, Urbanspoon, and Yahoo Local.

While monitoring your social reputation on the streets and online is only a small part of social media marketing, it’s important to listen, respond, and adjust your strategy according to what is being said about your restaurant by your customers.

Consider the following facts regarding online social reputation:

  • Traffic to the top 10 review sites grew on average 158% last year. (Compete.com)
  • 7% who made a purchase based on an online review found the review to be accurate. (Comscore/The Kelsey Group, October 2007)
  • 92% have more confidence in information found online than they do with information from a salesclerk or other source. (Wall Street Journal, January 2009)
  • 90% of online consumers trust recommendations from people they know, 70% trust unknown users, 27% trust experts, 14% trust advertising, and 8% trust celebrities. (Econsultancy, July 2009, Erik Qualman, Socialnomics)
  • 75% of people don't believe that companies tell the truth in advertisements. (Yankelovich)
  • 70% consult reviews or ratings before purchasing. (BusinessWeek, October 2008)
  • 7 in 10 who read reviews share them with friends, family & colleagues, thus amplifying their impact. (Deloitte & Touche, September 2007)
  • 51% of consumers use the Internet even before making a purchase in shops. (Verdict Research, May 2009)
  • 45% say they are influenced a fair amount to a great deal by reviews on social sites from people they follow. 46% say reviews in newspaper or magazine influence them. (Harris Poll, April 2010)
  • 34% have turned to social media to air their feelings about a company. 26% to express dissatisfaction and 23% to share companies or products they like. (Harris Poll, April 2010)
  • Why do they share? 46% feel they can be brutally honest on the Internet. 38% aim to influence others when they express their preferences online. (Harris Poll, April 2010)
  • Reviews on a site can boost conversion +20% (Conversion Results)

Fashionbar fully manages your online social reputation and develops your street credibility within your local community. Contact Fashionbar now and set up a free consultation with a local marketing expert to find out more on how we do this for you!